As in the Realtor Open House example in the preceding section, the Realtor Community can be a force to be reckoned with when it comes to windows. The Realtors and the builder's sales agents will be the ones on the front line with the customer. So educating them about the benefits of Milgard Windows can really pay dividends over time.
Here's some ideas how to reach and educate the Realtor* community.
* Here's a hint when working with Realtors. Always remember that the word Realtor is a title of membership -- almost like a Doctor. As such, it is always capitalized.
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